AI visibility and search foundations
Make the business, its services and its evidence easier for search engines and answer systems to identify and verify.
AI visibility + customer acquisition
Santiago Paris
Helping businesses get found, generate qualified leads and turn attention into customers.
About Santiago
From visibility to a measurable next step.
Santiago Paris is an entrepreneur working across AI visibility, lead generation, customer acquisition and the systems that connect them.
At Kid in a Hoodie, which he co-founded with Brittany Paris, the work starts with the buyer problem: making a business easier to discover, easier to trust and easier to contact. The delivery can include technical and on-page visibility work, service pages, advertising, landing pages, social content, and live-action or AI-assisted video.
Creative production is a supporting capability. The product is a clearer path from discovery to a qualified inquiry.
What the work is designed to improve
Get found. Build trust. Create qualified demand.
Qualified lead generation
Align offers, service pages, advertising and educational content with problems real prospects are trying to solve.
Customer-acquisition paths
Create clearer landing pages, calls to action and measurement points so interest has an appropriate next step.
Trust-building content
Use verified work, useful explanations, live-action production and clearly disclosed AI-assisted video to support credibility.
This work does not guarantee rankings, AI recommendations, lead volume, revenue or customer results. Visibility, qualified inquiries and acquired customers should be measured separately.
Current ventures
Businesses built around attention and action.
Kid in a Hoodie
AI visibility, customer acquisition, advertising and conversion-focused content for law firms, med spas and other service businesses.
Local Job Listings USA
Recruiting marketing focused on candidate generation, employer demand and permission-appropriate database reactivation for staffing agencies.
Start with the business problem
Where are qualified opportunities being lost?
Tell us what should be easier to find, understand or act on. We will identify the most useful next step.