What it does well
AI can help create more versions, change a background, extend a scene or cover a shot that would otherwise require another production day.
Where it struggles
People quickly notice errors in faces, hands, familiar products and movement. Important close-ups and real human performances still need careful filming and direction.
How we decide
We make the choice shot by shot before production starts. Some shots should be filmed, some can use AI and some projects should not use AI at all.
What it changes
AI does not always make a project cheap. It often helps the same budget create more useful versions for more placements.