Best said by Billy Shaw: Social media marketing is becoming more competitive by the day, which is why we believe entertaining with video when advertising is mandatory. If you don't know how to capture attention online you're leaving a lot of opportunity on the table. We also believe demonstration outclasses self proclamation, if you're "telling" people your product or service is great versus showing them, then your brand will lack the value it needs to attract customers. Without these two components execution is impossible.